PROJECT

Swinburne University of Technology

Innovation Week Campaign

CATEGORY

Design for Web and Print

EVERY JOURNEY IS UNIQUE

The Innovation Precinct at Swinburne University were in need of a digital and print campaign for their annual Innovation Week. This called for an exciting, cutting edge series of designs to speak to a broad audience of students, teachers and industry.

PASSION

PURPOSE

SAY HI

PROCESS

After initial creative research and development, the team decided to approach this brief from a mixed-media perspective, combining 2D and 3D elements to form a dynamic and future-tech appearance inline with key events during the week. Multiple shapes and geometries were developed in Cinema 4D before being rendered and editing in Adobe Photoshop and Illustrator. The final result was animating spheres representing the spark of an idea and the ripples they carry through peoples innovation journeys.

CONCEPT DEVELOPMENT

COLLABORATORS

Creative Direction

Swinburne & Stray Orbit