Hillview, Rowville Branding and Campaign
Branding and Identity
Design for Print and Web
Photography, Videography and Aerial Capture
The Innovation Precinct at Swinburne University were looking to develop a brochure that would explain the avenues and journeys available to industry, staff and students looking to solve a problem or begin a start-up. The brief was multi-faceted and needed to show that no two journeys that people take are the same. The collateral item needed to be interactive, eye-catching and explanatory.
After receiving and gaining insights into the project and brief at hand, we started from the beginning; we defined what innovation is and what causes it? This helped us define what sort of stimulus would lead people to the Innovation Precinct and why this resource would help them understand the opportunities at hand. Image 1 below shows some development work we did to understand at which point in their innovation journeys people would and should come across this collateral item and what purposes it would satisfy.
From here, we researched devised three possible creative directions to explore including the maze below (image 2). Finally, it was decided that a linear journey with interactive items would best communicate the resources and opportunities at hand in a playful and clear way.
The final step was to refine, refine and refine! All content and graphic elements were brought together from sketch to final illustration to print-ready file.
Swinburne & Stray Orbit