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PROJECT
Knog Scout Launch
CATEGORY
+ Creative direction (CG)
+ 3D visualisation
+ Animation
OVERVIEW
In early 2022, Knog a leading cycling accessories brand, launched 'Scout', their sophisticated bike alarm and finder solution.
We were invited to help create engaging photo-real visuals to support the introduction of Scout, showcasing some of the innovative features and benefits to modern, multi-disciplined cyclists.
LAUNCH ANIMATION & FILM
Our goal was to highlight Scout's two distinct installation modes in one intricate yet seamless 360-degree animation. This would then connect harmoniously into live action footage featuring the same two styles of bicycles.
By building a meticulously detailed product explosion sequence, we provided viewers with not only a comprehensive view of the product's integration onto a bicycle, but also highlighted the key benefits associated to both casual and expert riders.
The results were compelling and showcased our team's expertise and commitment to creating high-quality work that exceeded our clients expectations.
ECOMMERCE VISUALS
Using solo & in situ compositions, we once again focused on highlighting the unique dual application for Scout, providing Knog with a suite of highly detailed, photo-realistic eCommerce ready images.
