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PROJECT
Knog Scout Launch
CATEGORY
+ Creative direction (CG)
+ 3D visualisation
+ Animation
OVERVIEW
In early 2022, Knog a leading cycling accessories brand, launched 'Scout', their sophisticated bike alarm and finder solution.
We were invited to help create engaging photo-real visuals to support the introduction of Scout, showcasing some of the innovative features and benefits to modern, multi-disciplined cyclists.
LAUNCH ANIMATION & FILM
Our goal was to highlight Scout's two distinct installation modes in one intricate yet seamless 360-degree animation. This would then connect harmoniously into live action footage featuring the same two styles of bicycles.
By building a meticulously detailed product explosion sequence, we provided viewers with not only a comprehensive view of the product's integration onto a bicycle, but also highlighted the key benefits associated to both casual and expert riders.
The results were compelling and showcased our team's expertise and commitment to creating high-quality work that exceeded our clients expectations.
ECOMMERCE VISUALS
Using solo & in situ compositions, we once again focused on highlighting the unique dual application for Scout, providing Knog with a suite of highly detailed, photo-realistic eCommerce ready images.
Beyond managing the unmanageable,
Stray Orbit are also full of creativity, have an amazing eye for detail and are constantly exploring new technology to benefit their clients. In truth, I’m not sure how we’d cope with out Stray Orbit’s ongoing support.
LOUIS PHILO | BRAND DIRECTOR KNOG
