PROJECT
Product renders for social media and e-commerce
CATEGORY
+ Creative direction
+ 3D visualisation
OVERVIEW
This project explored potential product visualisation for a smart LED lighting company, LIFX. With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for e-commerce and marketing intentions.
"Writing words that would encourage you to work with Muzd and Anna is hard for me to do. They will have less time for our brand."
Sam I LIFX
PROCESS
The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.
