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PROJECT
Product renders for social media and e-commerce
CATEGORY
+ Creative direction
+ 3D visualisation
OVERVIEW
This project explored potential product visualisation for a smart LED lighting company, LIFX. With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for e-commerce and marketing intentions.









PROCESS
The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.

Let's get to work!
Let's get to work!
Let's get to work!
Let's get to work!
Let's get to work!
Let's get to work!
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