THIS / LIFX
Video Capture for Digital Marketing
FLAT LAY PLAY
We were given a clear brief by LIFX: show what LIFX lights have replaced in a top-down movie. We captured over 10 different items ranging from disco balls to paint cans for this digital campaign where our talent would swipe the old out of the frame and replace it with the new.
BEHIND THE SCENES
To capture a series of top-down shots with props, we relied on thorough pre-production and planning. We also made sure to use all secondhand or recyclable props including cornstarch and food dye as paint (slime!) and op shop light switches and books making the shoot even more enjoyable.
THIS Campaign Video Edit
Behind the Scenes Capture
Sam Moore and Muzd Khodaiji