THIS

PROJECT

THIS / LIFX

CATEGORY

Video Capture for Digital Marketing

FLAT LAY PLAY

We were given a clear brief by LIFX: show what LIFX lights have replaced in a top-down movie. We captured over 10 different items ranging from disco balls to paint cans for this digital campaign where our talent would swipe the old out of the frame and replace it with the new.

BEHIND THE SCENES

To capture a series of top-down shots with props, we relied on thorough pre-production and planning. We also made sure to use all secondhand or recyclable props including cornstarch and food dye as paint (slime!) and op shop light switches and books making the shoot even more enjoyable.

COLLABORATORS

Creative Direction

Talent

THIS Campaign Video Edit

Behind the Scenes Capture

Sam Moore and Muzd Khodaiji

Yakubu Daffi

Yianni Kouros

Jess Linderman